WhatsApp which has dominated alot of country is now trying to be more establish is certain other part of the world.
whatsApp has been testing the payments feature in India for quite some time now but its rollout is up in the air. India’s data localisation regulations have caused a delay in the launch of WhatsApp’s payments facility that the parent company Facebook is trying to abate. But despite the stalemate, Facebook CEO Mark Zuckerberg is optimistic about the expansion of the payment system on WhatsApp in more countries. WhatsApp Pay, as it is being called unofficially, will be rolled out in countries outside India in the next six months.
I’m really excited about this, and I expect this to start rolling out in a number of countries and for us to make a lot of progress here in the next six months, Zuckerberg said at the company’s earnings call on Thursday.
The response from one million users who participated in the pilot programme in India was the deciding factor for Facebook to introduce the WhatsApp Pay in other markets. Zuckerberg said that the momentum in the pilot programme, wherein so many of the people kept using it week after week, concreted the future of the service. He, however, did not say what markets will be picked for the rollout.
That said, the rollout in different markets will be full of teething troubles, as it is in India presently. Facebook has struggled to reach the middle ground with the government of India with respect to data localisation for the wider rollout of WhatsApp’s UPI-based payments feature.
India’s top bank, the Reserve Bank of India, told the Supreme Court back in November last year that Facebook’s payments service is not compliant with the country’s newly-framed data localisation norms. According to the rule, the foreign companies are mandated to store the data of their users on the servers installed within India. The data could belong to any feature or service, including the payments facility that requires user’s details such as bank account.